Communication is at the Heart of Social

Last week, I was reading the news of the Snapvine acquisition by my friends at Whitepages.com. Snapvine is a widget application embeddable in social sites with which users can leave voice messages/comments to other users. I suspect Snapvine has built a VoIP infrastructure that can be leveraged for any type of communication product. According to Techcrunch, “they’ll integrate Snapvine into search results, letting people claim their information and replace their phone number with a voicemail b