An interview with EA Maxis’ Lucy Bradshaw on the making of Spore

Electronic Arts game designer Will Wright may come up with the billion-dollar game ideas that get him on the cover of Wired magazine. But Lucy Bradshaw is the one that turns those ideas into bestsellers. The vice president in charge of production at Electronic Arts’ Maxis studio in Emeryville, Calif., Bradshaw runs the team for Wright’s latest brainstorm, “Spore.” It is one of the most anticipated games of all time, and Bradshaw heads the 80-person team cranking the video game out for its Sept.