Blyk's Success Leads to Expansion - Ad-based phone service seems to work

Blyk is a UK MVNO which offers no-cost and low-cost mobile phone service with revenue generated from advertising to the customer via the mobile phone. The company has been highly successful, gaining over 100,000 customers in less than a year. This can be compared to Helio which launched in 2005 and has only 170,000 subscribers. Blyk has done so well in the UK that the company has announced plans for expansion into Germany, Belgium, Spain and the Netherlands. This expansion is expected to take