Effective Presence Marketing in Social Media

“Presence Marketing” is a term that is being tossed around a lot more these days. Early Adopters (who remember, are useless) have known this for quite a bit now, and increasingly, we’re seeing later adopters catch that wave and jump on. Presence Marketing is the recognition and exposure that a person or company gets simply by being there. Where is there? It is simply anywhere that people are. In traditional advertising, it might be product placement in your favorite television show. An exampl