Microsoft looks to ‘Echoes’ to grow its Windows Live mobile, TV services share

Microsoft is readying a new platform, code-named “Echoes,” that it is hoping will get more telco carriers to offer their subscribers Windows Live and other forthcoming Microsoft services. Microsoft’s near-term goal with Echoes is to make the scaling and expediting of its Windows Live mobile service deployments easier. The platform â€" which got its start as an incubation under Israel Research’s Corporate Vice President Moshe Lichtman â€" is being spearheaded by Microsoft’s Israeli Strategic Develo